Keyword is an important tool to
increase traffic for your blog/website, Proper usage of keyword at appropriate
place in the content pulls a heavy mass to the blog. Many a times, new bloggers
don’t understand the value of using a proper keyword tool for the blog. There
are many websites which offers various keyword research tool and they help you
in searching the most appropriate and widely searched keyword for your blog
which is related to the website/blog. This keyword research tool helps the
writer to choose the most effective keyword for the blog.
Usage of proper keyword is one effective
way used by SEO’s to gain more visibility in social media and advertise heavily
by emphasizing on these keywords.
How to select a Keyword
Choose a number of relevant keywords
related to the topic.
Search for the most appropriate
and highly searched keyword suitable for your blog.
Understand the image and the
impact that it will create on the visitors.
Filter the best keywords out of
the lot that you would like to use in your content.
Few things to understand before you proceed with your content:
Identify the topic/subject/product/
service that you would focus in your content.
Understand the value of the brand
you would like to emphasize.
Understand the competitors
Identify the target audience.
Interpret the market:
Do a thorough research to
understand the competitive index of the keyword
Try to find the number of
searches which is done for that keyword in a time period
Most searched keywords may not
represent the competition level in the target market, it may represent the value
of the brand.
Tips and tricks:
1. Use
Wikipedia to search your keyword
2. Use
Keyword tool to gauge the popularity of the keyword
3. Translate
the keyword in other language with the help of online tools.
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