Blogging – An Art or a Marketing Strategy

Whether writing is your passion or profession, it always fetch you an added advantage. In today’s world of online marketing writing is no more restricted to an individual who is passionate about it, it has become a profession to generate huge income through steady and quality writing. Blogging is a platform that helps the profession to explore his arts and skills to a wide range of audience and discover the various facts and experiences to the world.

Well, twenty-thirty years back, writing was more of a passion for people who wants to share their experience and knowledge to the whole world. Today it’s not the same, people still write but it’s no more an art, it has become a strategic marketing tool to generate steady income through internet.

Blogging is art for people who write for their own love and interest; however, it has also become a tool to market a product or service to the entire world. Today a twenty year student wants to blog, not because he or she loves writing, because they want to earn those extra pennies to meet their everyday expense. People write blogs about a particular product or service so that they can build the visibility of the brand in the market.

Google has provided a platform to the writers to share their knowledge and understanding about a particular topic with the whole world. Whether we call Blogging, an art or a marketing strategy, the ground reality remains the same. Blogging is not an arrangement of beautiful words; it’s a blend of information, uniqueness and quality content. A blogger has to maintain certain standards of his quality content so that he can offer the best information to his readers.

Many companies and websites do blog to specify the quality of their products and services they offer and talk only the advantages of such products and services. Blogging should always be done keeping in mind the thought process of its target audience and should be informative to help the readers to gain benefits from such blogs.

My advice for the beginners who wants to starts their own blog is to first understand your target audience and the subject on which you want to write your blog. Thorough understanding of the topic and the audience is a must to be a successful blogger.

I will keep you updated about various aspects of blogging, till then enjoy learning basics of Blogging Industry.