Keyword Research Secret

Keyword research is an important aspect of online marketing. Proper selection of keyword can increase the traffic of your website and the ranking on Google’s list. Whether you are a freelance writer or a businessman who wants to increase the traffic on the website, you should always put an extra effort in choosing those keywords which are relevant to the topic and are actively searched by people.

In today’s world of online marketing, SEO has become an important online marketing tool, usage of a proper keyword at proper place is very essential. Keyword research helps you to understand the interest of the people and the relevant words they use for a particular topic. Once you understand the language of the people in using a keyword, it becomes easy to use those highly searched keywords in your blog so as to increase the traffic of your website.

Types of Keyphrase used for a search:

Basically the keyphrase use for the search is divided into three broad categories based on the number of words it contains:

1.       Head Keyphrase- It contain one or maximum twio words which are strongly used in the content and are very popular. Terms like finance, world, marketing are few popular terms which are extensively used for an article search.

2.       Body Keyphrase- This type of keyphrase contain two or three words and are less searched when compared to head keywords. Internet tools, Global warming are the examples of body kyphrase.

3.       Tail Keyphrase: It contains more than 3 words and are searched less when compared to other two form of keyhrase.

Why to choose right keyword?

Usage of wrong keyword or inappropriate keyword can reduce the traffic volume of your website, thereby reducing the chances for a good ranking by google.

Wrong keyword may not bring targeted viewers to your webpage which may reduce the sale and    profitability of your business.

How to choose keywords for your website?

List down the keywords relevant to your business or products: Before you write a blog or draft a content for your website, you should do a a research to find keywords related to your business. It is important for a businessperson to think from his customer’s point of view and then put down the keywords that can be chosen by the customer. Using the name of the brand and the product in the content is equally important as it helps in increasing the popularity of the company and its products.

 Use free keyword tools to research keywords : Google Adwords Keyword Tool, Wordstream, Bing, KeywordDiscovery are  few keywords research tools that will help you in finding data on keyword search that will help you in understanding the various trends and volumes of keyword search in different countries.

Finalist the target keywords for your blog or website: It is always good to make a list of keywords that you want to use in your website and then check if you have a page on your website with relevant keyword required for your business.

Use a keyword with atleast 3 words: Keywords which are more like a key-phrase than a single term are easier to get ranked by the search engines. For example – “How to choose perfect restaurant for a party”. Such long tail keywords increase the traffic volume of your website as it contain phrases such as “Choose restaurant for a party”, or “how to choose a perfect restaurant” etc.